Summary
The Happy Bath Cooldown Essence line is a summer soothing line that is chilled at 0℃ to quickly soothe summer skin irritated by the sun and heat. In a sea of aloe products with so many different designs, we wanted the aloe ingredient and skin soothing message to be conveyed at a glance without having to read too much.
Concept
The illustrations featuring aloe, along with the “cool-down” portion of the product name rendered in a cool blue, convey an immediate sense of refreshing coolness.
In line with the visual system for the natural category established during the 2018 Happy Bath rebranding, the front-facing text and illustration elements are arranged consistently to ensure a cohesive look.
