‘Revealing the Essence of Air Cushion’
The AIR CUSHION, the world’s first cushion foundation, represents the innovative spirit of the IOPE brand. Its heritage lies in the concept of skin that breathes—embodied in the word “AIR”—and in the breakthrough form factor of the cushion itself. With this fifth-generation design project, we stripped away excess decoration to focus more deeply on the true essence of AIR.
The transparent refill container reveals the product inside, emphasizing the lightweight feel of the new AIR LIGHT formula and showcasing confidence in our AIR CUSHION technology.
By reinforcing the edge of the container, we expanded the internal mirror and introduced a new refill replacement system along with a magnetic opening mechanism, delivering a more compact and efficient user experience.
“CHANGE IS IN THE AIR”
Unnecessary decorations were eliminated, and the curved surfaces of the container were meticulously refined to convey a message that inspires everyday life. “CHANGE IS IN THE AIR” suggests that change is coming—carrying a dual meaning that relates not only to the skin, but also to life itself. As a medium connecting skin and life, this message—encountered each time the cushion is used—embodies the authenticity of the AIR CUSHION. This version with the message will be released as a limited edition for the launch.
To visually express the lightness, the top of the product features an engraving that gives the impression of words gently settling on a snowy field. A combination of different colors, materials, and finishes along the edges creates a modern and calm aesthetic. The nameplate-free structure also brings positive results in terms of both production cost and environmental impact.
The AIR CUSHION is available in two lines: Natural and Cover.
Each product is distinguished by warm silver and skin-tone neutral metal finishes that reflect the unique characteristics of each type.
The packaging prioritizes intuitiveness. Unnecessary text has been removed, and the information
hierarchy is clearly defined to ensure more effective communication.
A subtle gradient on the sides conveys the lightness of AIR.
DIGITAL COMMUNICATION
The design highlights the intrinsic appeal of the product with a simple silhouette and a structure that accentuates the qualities of AIR.
It captures a transformed mood—calm yet immersive—in a clean and minimal way.
