Primera’s new Skin Relief UV Protector EX is Korea’s first long-lasting paper tube product featuring nanofilm barrier technology. This project reflects Primera’s commitment to sustainability by significantly reducing plastic usage compared to conventional containers.
Concept
To genuinely express the brand’s philosophy of mindful clean beauty—where nature and people coexist—we replaced the previous plastic tube with a paper tube developed in-house. This change reduced plastic usage by approximately 70%, demonstrating a sincere commitment to eco-friendly packaging, a topic of increasing relevance. To highlight these sustainable values, the design showcases the raw paper material while maintaining Primera’s signature clean and organized aesthetic.
