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Illiyoon Ceramide ato Body wash

일리윤 세라마이드 아토 바디워시
ILLIYOONAug 01, 2022
Summary
As ILLIYOON’s Ceramide Ato line continues to grow and diversify, a design overhaul was needed to help consumers intuitively distinguish between different product types. We established a design logic for the full range—including body lotion, body wash, and bubble wash—and enhanced product detail through revised container finishes and color updates.
Concept
The primary objective was to minimize user inconvenience. Previously, the similar appearance of the lotion and body wash led to consumer feedback that they were hard to tell apart without reading the label. To resolve this, the body wash now features a transparent container, allowing for immediate visual recognition. Secondly, we established a cohesive design logic for the Ceramide Ato line, ensuring a clear “family look” so that the positioning of each product is easily understood without additional explanation. Lastly, to improve visibility both online and offline, we redefined the color scheme—enhancing the light blue that symbolizes Ceramide Skin Complex and phytoceramide technology, and the seal red that represents ILLIYOON’s responsibility and pride—to elevate the product’s overall appeal.
Illiyoon Ceramide ato Body wash 일리윤 세라마이드 아토 바디워시 39_01
Illiyoon Ceramide ato Body wash 일리윤 세라마이드 아토 바디워시 39_02_da_00
Illiyoon Ceramide ato Body wash 일리윤 세라마이드 아토 바디워시 39_02_da_01
Illiyoon Ceramide ato Body wash 일리윤 세라마이드 아토 바디워시 39_02_da_00
Illiyoon Ceramide ato Body wash 일리윤 세라마이드 아토 바디워시 39_02_da_01
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Illiyoon Ceramide ato Body wash 일리윤 세라마이드 아토 바디워시 39_06_da_01
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