The Micro Micellar Line is HAPPYBATH’s flagship cleansing range, designed for deep cleansing that powerfully removes accumulated impurities from the skin.
It features the patented ‘AP Sphere Deep Cleansing’ ingredient developed by the Amorepacific R&D Center, effectively eliminating makeup residue, ultra-fine
dust, and heavy metals. With micro-particles 1/100th the size of a pore, it thoroughly cleanses even deep-seated waste between the pores.
Concept
In line with evolving bathroom trends, decorative elements have been stripped away in favor of a minimalist design. A soft matte white tone creates a clean
and simple aesthetic, while each product’s functional identity color is applied to the sleeve header and subtly revealed through a transparent cap, adding
a refined and premium feel unique to Micro Micellar.
“Adding a refined and clean atmosphere”
The two bubble foam products use clear matte containers that complement the tube-type products, further
enhancing the clean, polished atmosphere. The layout places the brand logo at the bottom and the line
name and essential information at the top, allowing consumers to quickly grasp key details when choosing a product.
The new line logo for Micro Micellar
The heritage round symbol logo, used since the first and second generations, has been reinterpreted with a modern sensibility
into a simpler, more eye-catching form. This new line logo is positioned at the top of the product, harmonizing with the
updated layout for a balanced design.
The new line logo for Micro Micellar
The heritage round symbol logo, used since the first and second generations, has been reinterpreted with a modern sensibility
into a simpler, more eye-catching form. This new line logo is positioned at the top of the product, harmonizing with the
updated layout for a balanced design.
With five product types—mildly acidic, mildly alkaline, and acne-soothing functional variants—the line is
suitable for all skin types and easy for anyone to use. Within just two months of its relaunch, it achieved
the No. 1 ranking in the cleansing category on Amorepacific’s Hair & Body Smart Store.
