To commemorate the ‘<Yuhanghwajang>’ (Trendy Makeup) pop-up event, we collaborated with the dessert brand
Magaret to develop a special merchandise item: a set of handmade ‘yanggaeng’ (a traditional sweet jelly) in a variety of flavors.
Concept
While developing content for our ‘<Yuhanghwajang>’ project through our book, pop-up events, and Instagram, we received a message from Magaret.
They said they were big fans of our content and wanted to collaborate. Finally, the dessert partnership we had been hoping for! Magaret,
a brand dedicated to a warm, heartfelt, Korean retro dessert lifestyle, was founded on the question, “Why have our traditional sweets been
forgotten?” They specialize in handmade yanggaeng, recreating the chewy textures and subtle, natural flavors of the past. We felt this
was a perfect fit, as their brand, which sells the nostalgic tastes of yesteryear, aligned perfectly with our ‘<Yuhanghwajang>’ project,
which celebrates the beloved makeup trends of that same era. We agreed to proceed with the collaboration immediately.
AMORE SWEET JELLY OF RED BEANS GIFT SET
product concept
For the packaging, we drew inspiration from the various characters, joyful patterns, and vintage advertisements found on the product boxes of the 1980s ‘Amore Baby’ line.
We directly adapted the original ‘Amore Baby’ cosmetic designs for the primary packaging.
For the outer carton, we created a new design using images and typography sourced from the line’s vintage brochures.
ABC ROSE SWEET JELLY OF RED BEANS
product concept
We were inspired by the beautiful packaging of the 1960s ‘ABC Powder,’ which contained a
fine face powder and utilized the innovative ‘Air Spoon’ technology of its time.
We decided to adapt this elegant form for our yanggaeng packaging. The design process focused on borrowing
the shape of the original paper tube and replicating it as closely as possible for the new product.
To maintain the vintage feel, we developed the typography for the new ‘ABC Rose Yanggaeng’ by preserving the original ‘ABC’ logotype,
and we kept the design of the back panel of the package identical to the original product.
Because we were reusing this classic packaging, we added text explaining the story of the original ‘ABC Powder’ and its groundbreaking 1960s ‘air spoon’
technology, alongside a description of the new rose yanggaeng (sweet jelly) inside. This was designed to help customers understand and appreciate
the connection between the nostalgic package and the modern dessert.
We adapted the typography from a 1980s advertisement for ‘Oh! Classic Makeup,’ changing the text to ‘Oh! Classic Dessert’ to use as a secondary graphic element for the project.
For the rose yanggaeng (sweet jelly) itself, we tested various rose-shaped molds. We also conducted extensive research into the flavor profile,
experimenting with different ingredients like rose syrup and wild raspberry syrup to perfect the final taste.
Before the final product went into production, we held a photoshoot. During the shoot, we styled the rose yanggaeng like miniature cakes by inserting small candles.
We loved this new way of enjoying the dessert, and our collaborator, Magaret, suggested we include the candles in the final product.
We took their idea and decided to include a mini-sized candle with each package.
We also designed posters for in-store use.
Additionally, we created advertising materials for social media and ran promotions on Instagram.
The final collaboration products were sold at the ‘<Yuhanghwajang>’ (Trendy Makeup) Exhibition at our Busan STORY A location.
