HERA BLACK CUSHION FOUNDATION
“BLACK CUSHION_ I CAN GO ANYWHERE”
CAMPAIGN
CAMPAIGN
Hera’s Black Cushion, which represents contemporary Seoul beauty, was released in April 2024 with a more upgraded look.
A pop-up store that presents black cushions that have been changed with a lighter texture and a clearer and bolder design
It was called “I CAN GO ANYWHERE”.
See the product development process, pop-up stores
and content development stories below.
A pop-up store that presents black cushions that have been changed with a lighter texture and a clearer and bolder design
It was called “I CAN GO ANYWHERE”.
See the product development process, pop-up stores
and content development stories below.
PRODUCT
CONTENTS
POP-UP
In AMORE SEONG-SU
In AMORE SEONG-SU
POP-UP
In AP CABINET
In AP CABINET
Product Design
Choi Eunhye
Graphic and Content Development
Hwang Juyoung
Amore Seongsu Pop-Up Store Interior Design & VMD
Hong Hyemin, Kim Kyungjin
Shin Yong-san AP CABINET Pop-up Store Interior & VMD
Hong Hyemin, Hwang Juyoung
Creative Direction
In Jeehyo
