HANYUL YUJA BRIGHTENING CLEANSERS
Summary
The Hanyul Yuja brightening Cleansers line focuses on delivering a deeply sensorial experience through its packaging design.
Drawing inspiration from the vibrant energy and unique texture of yuja, the design intricately captures both the product’s efficacy and the sensory nature of its formula.
By detailing the rich density of the pack transforming into foam and the uniquely clear, sparkling glow of the gel, it seeks to elevate the daily cleansing process into an everyday skincare ritual.
YUJA BRIGHTENING MASK TO FOAM CLEANSER
Hanyul Yuja Pack-to-Foam Cleanser focuses on visually capturing the user experience where the dense texture of yuja meets water and transforms into a soft foam.
By applying a subtle matte material that reflects the vibrant color and the creamy, transforming formula of yuja, the cozy and closely-adhering texture unique to the pack-to-foam cleanser is beautifully embodied through the container’s CMF.
The design is meticulously crafted to ensure a seamless product experience, flowing naturally from the initial touch in the hand to the impression right before use.
YUJA BRIGHTENING PEELING GEL BALM CLEANSER
Hanyul Yuja Gel Balm Cleanser seeks to reflect the translucent, luminous texture of the gel formula and the delicate, thinly spreading glow it leaves on the skin into its packaging design.
Utilizing a glossy tube material that catches and reflects light alongside a clear color palette, the design intuitively communicates the hydrating and refreshing sensation unique to the gel texture.
Furthermore, a subtle gradient effect visually encapsulates the weightless cleansing experience.
By harmonizing the formula’s transparency and radiance with the finish of the packaging, the final design masterfully captures both functional efficacy and sensory elegance.
- Amorepacific Creatives
- Product Design
- Kwon Jihyun
- BM
- Yoon Sunyoung
- Development
- Kwon Soonwoo, Kim Kinam
- Photography
- Kwon Jihyun
