espoir Rose espoir Collection
Summary
An image of a sweet, sexy city woman is reborn through the rose scent of espoir.
The “Rose espoir” collection, inspired by the feast of floral patterns seen on the 2015 S/S runway, uses rose-toned colors and bold, modern black ribbons as key design motifs.
The “Rose espoir” collection, inspired by the feast of floral patterns seen on the 2015 S/S runway, uses rose-toned colors and bold, modern black ribbons as key design motifs.
Concept
Unlike traditional rose motif designs that are lavish and romantic, this collection presents a more feminine and refined espoir through indirect expression and striking black cap designs.
Even in the advertisement visuals, stylish ribbons are used in place of literal rose depictions, and a mix of straight and cursive fonts is employed to evoke the feeling of falling rose petals.
Even in the advertisement visuals, stylish ribbons are used in place of literal rose depictions, and a mix of straight and cursive fonts is employed to evoke the feeling of falling rose petals.
- Amorepacific Creatives
