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Top index image for Innisfree Jeju Perfume Note

Innisfree Jeju Perfume Note

이니스프리 제주 퍼퓸 노트
INNISFREEOct 08, 2015
Summary
The Jeju Perfume Note is a collection of five fragrances, each capturing memories and emotions as if writing a diary while traveling through Jeju.
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 innisfree_JejuPerfume_04
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 innisfree_JejuPerfume_05
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 innisfree_JejuPerfume_06
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 innisfree_JejuPerfume_07
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 image3-14
Concept
The idea of recording scents in a note inspired the book cover concept for the packaging. It evokes the feeling of completing a collection by purchasing each “volume” one by one.

Opening the package—designed like a book cover that holds the written record of scents—brings to mind vivid images of traveling in Jeju. Inside, visual elements representing each fragrance enhance the unique characteristics of the scents. On the side, each perfume’s number is printed in the style of a paperback’s spine. The package is wrapped with a book band, which can be reused for storing small items once the product is removed.
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 innisfree_JejuPerfume_01
Innisfree Jeju Perfume Note 이니스프리 제주 퍼퓸 노트 innisfree_JejuPerfume_02
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