Summary
The Happy Bath Beer Spa Body Wash Line aims to offer customers a “happy hour” experience with the familiar appeal of beer during shower time.
Concept
The container design captures the proportions of a beer bottle and the sensation of popping a bottle cap. In terms of graphic design, the label and seal on the cap effectively blend the imagery of beer with the authenticity of Happy Bath. Existing Happy Bath customers are encouraged to take a step forward in both scent and brand trust; seeing the product evokes a desire to own it—thus, the Beer Spa Line was born. For first-time use, customers begin by peeling off the seal on the cap and popping it open—marking the start of a “happy hour” that only Happy Bath can provide.
