Summary
Since July, Digital Factory has been responsible for planning and producing Instagram content for Happy Bath. The team has continued to deliver the brand’s cute and natural tone and manner through social media imagery.
Concept
When selecting design elements to represent the Happy Bath brand, Digital Factory carefully considered how elements of daily happiness could be integrated. Our goal was to maintain Happy Bath’s friendly image while embedding the brand’s personality and message into each visual. We portrayed Happy Bath products not only in the bathroom, but throughout daily life in the home.
In addition to creating individual images, we designed the overall Instagram grid layout to maintain visual consistency across seasons. Happy Bath also preserves a cohesive tone on Instagram through product videos. Formula visuals, typically shown on information pages, have been reimagined to help customers indirectly experience the products through design.
