The HappyBath Tea Collection Body Wash line was created to provide a happy, healthy shower experience using minimal ingredients, with Jeju organic green tea as its base and a variety of tea aromas. The rich, transparent colors of the containers, handwritten-style calligraphy, and graphic designs evoking handmade labels all work together to convey the fragrance of teas such as Green Tea, Earl Grey, Rooibos, and Darjeeling.
Concept
To express the natural essence of HappyBath, the design incorporates the deep hues of steeped tea and the aesthetic of tea packaging. A handcrafted label design highlights the brand’s authenticity. Additional design elements—such as soft watercolor illustrations of ingredients, the appearance of tea diffusing in water, a “free of harmful ingredients” stamp, and a tea bag–inspired POP—are intended to evoke the comforting feeling of drinking tea during a shower. To emphasize both the inclusion of 8 pure ingredients and the absence of 8 harmful ones, the product’s ingredient list is prominently featured, and the production process is visually represented to enhance consumer trust.
