The annual Green Christmas Campaign embodies innisfree’s warm and friendly brand image. In 2017, the campaign introduced the “String Art DIY KIT,” a hands-on activity where threads are connected to complete a design under the theme “Connect the Mind.” This concept was reflected in the product packaging graphics, which were developed using a motif of interconnected lines.
Concept
Rather than simply listing the product contents, the outer boxes and main product graphics featured familiar illustrations and patterns that reflect innisfree’s identity, creating variety and visual interest. Notably, the skincare puzzle set—designed like a book cover—contained individual boxes that fit inside the larger package, offering the delightful experience of opening a Christmas gift.
Alongside innisfree’s traditional red and green holiday colors, the 2017 edition introduced purple and incorporated gold metallic accents to elevate the premium feel, enhancing the holiday collection’s value as a collectible.
