Beauty Point Week Identity Design
Summary
To celebrate the 10th anniversary of Beauty Point, a unique identity for Beauty Point Week was developed.
Concept
The concept of accumulating points and the various ways they can be used during the event is visually expressed through a series of motifs.
The letter “O” in the word “POINT” symbolizes the gradual accumulation of points and is transformed into a dynamic wordmark. This evolving “O” is connected to bold colors and patterns, visually representing the wide range of benefits and joyful experiences available during Beauty Point Week.
The letter “O” in the word “POINT” symbolizes the gradual accumulation of points and is transformed into a dynamic wordmark. This evolving “O” is connected to bold colors and patterns, visually representing the wide range of benefits and joyful experiences available during Beauty Point Week.
- Amorepacific Creatives
