Summary
To celebrate the 10th anniversary of Beauty Point, a unique identity for Beauty Point Week was developed.
Concept
The concept of accumulating points and the various ways they can be used during the event is visually expressed through a series of motifs.
The letter “O” in the word “POINT” symbolizes the gradual accumulation of points and is transformed into a dynamic wordmark. This evolving “O” is connected to bold colors and patterns, visually representing the wide range of benefits and joyful experiences available during Beauty Point Week.
