Summary
The espoir “Pretty Gypsy” Collection is a “Summer Glow” makeup line that captures the spirit of a free-spirited gypsy radiating liveliness under the sun.
Concept
Raffia textures—popular in recent vacation fashion items—and kitsch patterns are applied to the product packaging and containers, creating an exotic and vibrant look. The design evokes the feeling of pulling accessories out of a rattan bag while relaxing on the beach. The containers reveal sparkling glitter at a glance, appealing directly to glitter enthusiasts. The collection conveys the energetic mood of gypsy-inspired items by combining beige tones with bold primary pop colors in raffia patterns. While each product features a different pattern, a unified color palette is used to maintain a cohesive mood throughout the collection.
