The 2018 Holiday Collection by Odd Skool captures a new retro-style sensibility, moving away from the predictable, overused glitter themes.
Concept
Befitting the collection dubbed “Odd Skool,” which evokes the concept of “school,” the brand adopted the motif of writing instruments. Simple, easy-to-grab products are designed to appeal to the sensibilities of Millennial consumers. “Nowear Odd Pencil,” the main item in the collection, is a wooden crayon with gold accents, designed to evoke a vintage mood. The packaging also draws inspiration from vintage writing tools.
Rather than using conventional square boxes, the packaging incorporates unique and playful elements such as strings or triangular structures. Subdued color palettes and bold contrasts further emphasize the brand’s distinctive “oddness.” Additionally, promotional fur pouches feature unexpected color combinations with gold accents, enhancing the quirky charm of the Odd Skool brand.
Step into the uniquely original world of Odd Skool by Espoir—a brand that dares to be different.
