Summary
The line introduces a new fragrance trend each season, and the first season is designed around the concept of a “Musk Collection.” With a new color palette and visual approach not previously used by HAPPY BATH, the “perfume” category is presented with a more premium feel.
Concept
To match the soft, natural scent—intended as an alternative to traditional perfumes—the design conveys an elegant, warm mood through a blend of hand-drawn illustrations and muted tones. Five different objets were created, each emphasizing a lyrical atmosphere using delicate drawing techniques and soft color schemes distinct from previous HAPPY BATH products.
Gold accents enhance the premium image of fragrance care, while scattered confetti motifs evoke the warmth and glow of the winter season.
