Summary
The design intuitively conveys the concept by using cologne infused with the fragrance of freshly squeezed natural fruit juice and incorporating the refreshing colors of fruits on the container. Design elements are kept to a minimum to effectively highlight the four refreshing fragrances.
Concept
Minimal design is applied to the front by removing the Happy Bath logo from the signature line. Silver is used to clearly express the concept while emphasizing the identity of the signature line. The fruit illustrations are designed to appear as if they were drawn with bold colors on paper and then cut out, creating a clean and organized visual inspired by this papercraft approach.
