Confidence anytime, anywhere. Endless passion for beauty. Korean women—Seoulistas—captivate the world with their boundless beauty. HERA’s brand website, at the heart of this vision, has been sensuously and splendidly renewed.
The website now offers a richer experience with detailed and engaging elements that reflect HERA’s unique identity. HERA empowers women to feel confident anytime, anywhere. Discover the latest trends from HERA on the renewed website.
Key Improvements of the New HERA Website:
Branding
To stand apart from competitors, HERA’s brand identity is now clearly visualized. A comprehensive design guide has been established to ensure consistent application globally, with future international site launches in mind.
Marketing
The product-special page has been enhanced to spotlight HERA’s signature items and drive purchases. Seamless integration with both the HERA detail pages and AP Mall provides a smooth shopping experience and reduces customer drop-off.
User convenience
A responsive, mobile-first design improves overall usability. The top menu allows users to easily browse all products at a glance, while online reservations for HERA boutique services have been simplified for faster, more convenient booking.
System improvement
To attract continuous traffic without relying on keyword ads, the site has been optimized for major external search engines, including Google and Naver.
HERA’s distinct and captivating brand elements are now woven throughout the site. Visit the HERA website and explore the latest trends that inspire confidence—anytime, anywhere.
