Summary
HERA UV Mist Cushion incorporates holographic elements that beautifully reflect light like waves on water and appear to move when illuminated. Using HERA’s signature colors—light purple and black—as key themes, the visual identity of UV Mist Cushion was created.
Concept
Naturally radiant luster and flowing streams of light were expressed through various materials such as neon signs, fabric, and liquid. Trendy calligraphy was also layered over glowing neon signs to convey HERA’s fashionable mood. The cover of the UV Mist Cushion evokes silky fabric, while the Ultra Moisture edition highlights watery waves through a holographic finish.
