Summary
Amorepacific Group published its 2018 Sustainability Report, For a More Beautiful World, last year, outlining its sustainable management activities. To reduce paper usage, the printed version includes key story-driven content, while the digital version provides more detailed information and the full narrative of the report.
Concept
The overall concept of the digital report is a journey. The first page features illustrated spaces representing Amorepacific’s sustainability initiatives, and users can explore each section by clicking on these spaces, as if traveling through them. The digital report follows the same structure as the printed version and incorporates illustrations throughout. To convey that Amorepacific’s sustainable management is active and ongoing, dynamic elements such as buildings, trees, people passing by, and moving cars were added. Clicking on each icon reveals detailed content, including related images and videos that could not be included in the printed report. Through the Amorepacific Sustainability Report, we hope to effectively communicate our commitment to sustainable practices and share the meaning behind these efforts as we work together toward a more beautiful world.
