Introducing Amorepacific’s calendars and diaries for 2020. To celebrate the 50th anniversary of Earth Day, Amorepacific employees received a set of two eco-friendly standing type calendars, a moleskin diary, and a small notebook that reflect our corporate values of pursuing a sustainable and beautiful future.
Concept
The 2020 calendar was designed with eco-friendliness in mind at every stage—from planning to disposal—reflecting the values of a company committed to responsible consumption. To promote a sustainable lifestyle, it features icons marking environmental holidays designated by the UN and environmental organizations, along with tips for simple, everyday actions that can make a positive impact. The design also employs eco-friendly production methods to minimize environmental impact, embodying the company’s dedication to protecting the planet. The Amorepacific Diary features a durable, water-resistant soft leather cover and FSC-certified, eco-friendly neutral paper that provides an exceptionally smooth writing experience.
Water-repellent soft leather cover
Two dividers to separate monthly schedules and memo pages
Rear business card pocket design for improved storage efficiency
Eco-friendly notebook with a paper cover featuring stitched detailing
Full-color printing, elimination of excessive post-processing, reduction in paper thickness, and removal of set packaging to minimize waste
Eco-friendly springs designed for easy separation and disposal at the end of the product’s life cycle
Enhanced functionality with a 150% increase in readability and writing space
Introduction of environmental commemorative days, simple daily practices, and their positive effects
Application of a composite frame structure to minimize fabric waste
