Happy Bath: Micellar Body Wash & Scrub
Summary
Happy Bath Micellar Body Wash is designed for those who prefer a silky finish without a greasy feel. It creates a rich, cotton candy-like lather thanks to the naturally derived saponins from soapweed, leaving you feeling clean and refreshed—just like washing with soap—along with a soft fragrance.
Concept
To visually represent the product’s key concept of a crisp, refreshing feel, a rich foam image is prominently placed on both sides of the packaging to create an eye-catching design. A high-saturation color palette was used—blue to evoke the feeling of soap, and pink to complement the scrub ingredients—giving the soft foam a playful, cute appeal that stands out. In line with the updated Happy Bath system, the brand’s signature circular logo has been replaced with a typographic logo placed at the bottom of the product. This ensures that the foam imagery and product name are recognized before the brand name itself. The product visuals maintain a consistent tone and manner, highlighting the abundant foam and vibrant colors to effectively communicate the product concept.
- Amorepacific Creatives
