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Amorepacific Group Sustainability Report

아모레퍼시픽 지속가능 보고서
AMOREPACIFICDec 16, 2022
Summary
The Sustainability Report summarizes the outcomes of Amorepacific Group’s efforts and commitments toward a more beautiful world over the past year. For 2021, the focus was on realizing the true value of sustainability by optimizing the report for digital viewing rather than print. To enhance clarity on web platforms, the report was designed in RGB color instead of CMYK. Additionally, for the first time in our sustainability reporting, a page navigation feature was added to the PDF to ensure a more comfortable reading experience online.
You can view the 2021 Amorepacific Sustainability Report at the link below:

https://www.apgroup.com/int/ko/commitments/sustainability/sustainability-reports/sustainability-reports.html
Concept
The movement toward sustainability is symbolized by small particles, with graphics that show these particles gradually forming deeper colors across each chapter, including the cover. Each of the four graphics represents one of the following themes: circulation, change, growth, and sustainability. The textures used in these graphics are subtly carried through the inner pages, providing visual cohesion and reinforcing the overall narrative flow of the sustainability report.
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Graphic concept
We planned graphics that symbolize circulation, change, growth, and sustainability,
incorporating a texture of small particles to represent both our movement and the flow of the times.
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Design draft
For this year’s Sustainability Report, we aimed to apply a more innovative and bold layout compared to the calm tone of previous reports.
However, transforming a company’s image overnight proved to be a significant challenge.
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The final design adopted graphics that convey a rational tone, along with symbols of change and innovation.
As we wrap up the 2021 Sustainability Report, we support and celebrate the company’s continued journey toward sustainability.
  • Amorepacific Creatives
  • 디자인
  • 김유정
  • 디자인 스튜디오
  • 스튜디오 시멘트
Amorepacific Group Sustainability Report 아모레퍼시픽 지속가능 보고서 83_sign
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