Amorepacific Creatives - HERA HYDRATING RADIANCE PRIMER & SOFT FINISH LOOSE POWDER

Summary

HERA’s new Hydrating Radiance Primer and Soft Finish Loose Powder complete its base makeup portfolio. By developing a beauty routine that connects primer, cushion or foundation, and fixing powder, and applying a cohesive brand identity, HERA has strengthened its image as a dedicated makeup brand.

Concept

The Hydrating Radiance Primer highlights the product’s dewy and luminous texture, using a natural skin-tone base with a glossy finish to evoke a radiant, healthy complexion. The Soft Finish Loose Powder, designed to comfortably set makeup, features HERA’s signature black on the cap and nameplate. The brand symbol is printed in matte silk on the nameplate, aligning visually with the Black Cushion while maintaining a distinct presence.

Both the new primer and powder serve as makeup boosters for the existing Black Cushion and Silky Stay Foundation. The designs are carefully aligned to the existing look without being overly flashy, completing a unified “family look” across the product line.