HERA SILKY STAY FOUNDATION
Summary
HERA, the master of base makeup, introduces a new foundation — Silky Stay Foundation. True to its name, it delivers a silky finish with long-lasting wear. The container features a matte texture to reflect the product’s smooth, silky finish.
Concept
To express a professional look worthy of a makeup-specialist brand, the packaging was changed from the existing tube type to a square glass container. The matte finish complements the formula’s texture, while the overall sleek silhouette embodies the refined sensibility of a Seoulista.
- Amorepacific Creatives
- Design
- Lee Hyejin, Choi Eunhye
- BM
- Kang Sojin
- Development
- Kwon Soonwoo, Shin Hyunji
