HERA SKIN RADIANT GLOW CUSHION
Summary
The new Skin Radiant Glow Cushion offers a NEW GLOW LOOK with a subtle inner glow that lasts 24 hours, keeping the skin clear and luminous. Alongside
the existing Black Cushion, it helps reinforce the brand’s makeup portfolio across semi-glow and semi-matte finishes. Though the packaging shares the
same shape, it is clearly distinguished by color for a clean, cohesive look that reflects each product’s role within the brand.
Concept
To emphasize the product’s ability to create a soft, radiant complexion, we applied a unified skin-tone container, excluding other colors for a sense of harmony.
A glossy finish expresses a luminous, flawless skin texture, while the textured emblem adds a unique, differentiated charm exclusive to the Skin Radiant Glow
Cushion. With 50% PCR material and the removal of double packaging for refill items, the design also reflects a thoughtful approach to sustainability and environmental care.
- Amorepacific Creatives
- Design
- Kim Yunmi
- BM
- Cho Haeun
- Development
- Kwon Soonwoo, Park Songeun,
Park Kowoon
