Amorepacific Creatives - HERA SKIN RADIANT GLOW CUSHION

Summary

The new Skin Radiant Glow Cushion offers a NEW GLOW LOOK with a subtle inner glow that lasts 24 hours, keeping the skin clear and luminous. Alongside the existing Black Cushion, it helps reinforce the brand’s makeup portfolio across semi-glow and semi-matte finishes. Though the packaging shares the same shape, it is clearly distinguished by color for a clean, cohesive look that reflects each product’s role within the brand.

Concept

To emphasize the product’s ability to create a soft, radiant complexion, we applied a unified skin-tone container, excluding other colors for a sense of harmony. A glossy finish expresses a luminous, flawless skin texture, while the textured emblem adds a unique, differentiated charm exclusive to the Skin Radiant Glow Cushion. With 50% PCR material and the removal of double packaging for refill items, the design also reflects a thoughtful approach to sustainability and environmental care.