Sulwhasoo 2022 Holiday Collection ‘Happy Holidays from Sulwhasoo’ Edition
설화수 2022 홀리데이 컬렉션 ‘Happy Holidays from Sulwhasoo’
SulwhasooNov 01, 2022
Summary
In November 2022,
Sulwhasoo introduced the ‘Happy Holidays from Sulwhasoo’ collection, a limited-edition set for the 2022 holiday season.
The Sulwhasoo 2022 holiday collection was designed under the theme of “Sulwhasoo is with you in your meaningful moments.”
The three concepts of ‘Snowflake’, ‘Yunzo Essence White Porcelain’, and ‘Gift’ express Sulwhasoo’s hopes and expectations for the holidays, and
the luxurious packaging with Sulwhasoo’s representative colors of ‘Amber’ and ‘Silver’ creates a warm holiday party atmosphere in the cold, snowy winter.
Concept
Unlike previous years that introduced a new storytelling concept annually, the 2022 Holiday Collection focused on capturing the seasonality while strengthening the brand’s core message.
The design metaphorically expresses the image of Seolhwa (snow blossom) blooming in the snow through a sophisticated combination of Sulwhasoo’s signature amber color and silver accents, achieving a modern and elegant look.
Packages
To intuitively resemble gift wrapping, we designed a graphic with two sleeves crossing the box horizontally and vertically—one is a physical sleeve,
and the other is printed directly onto the package for cost and production efficiency.
The sleeves include the collection’s core message, “Happy Holidays from Sulwhasoo,” to convey heartfelt moments shared with loved ones—moments Sulwhasoo hopes to be a part of.
Through this blend of traditional and contemporary aesthetics, the collection offers a unique reinterpretation of the holiday season from Sulwhasoo’s point of view.
