2024 Season`s Greetings
The 2024 New Year’s card was designed with the
motif of camellia, which has a symbolic meaning since
the beginning of Amorepacific, to commemorate the
100th anniversary of the founder, Chairman
Sungwhan Suh The Greeting card was designed with
the message that we wish for a year of hope to
blossom like a camellia that overcomes the bitter cold
in the middle of winter and produces buds.
motif of camellia, which has a symbolic meaning since
the beginning of Amorepacific, to commemorate the
100th anniversary of the founder, Chairman
Sungwhan Suh The Greeting card was designed with
the message that we wish for a year of hope to
blossom like a camellia that overcomes the bitter cold
in the middle of winter and produces buds.
In addition to the traditional paper greeting card, we
created a suite of digital assets, including a digital card,
an animated GIF version, and a short video designed for
the corporate YouTube channel. Each element was
carefully developed. The process involved multiple rounds
of print sampling for the physical card and thoughtful
motion design to create a natural, fluid feel for the digital
versions. Every step was taken with the utmost care to
ensure the corporate message was conveyed effectively.
The camellia illustration was created in
collaboration with artist Oyowwo (@oyowwo).
created a suite of digital assets, including a digital card,
an animated GIF version, and a short video designed for
the corporate YouTube channel. Each element was
carefully developed. The process involved multiple rounds
of print sampling for the physical card and thoughtful
motion design to create a natural, fluid feel for the digital
versions. Every step was taken with the utmost care to
ensure the corporate message was conveyed effectively.
The camellia illustration was created in
collaboration with artist Oyowwo (@oyowwo).
- Amorepacific Creatives
- Planning / Design
- 김두연
- Illustration
- 요오우
- Motion
- 남승원, 박영주, 가오양
- Digital Publishing
- 포스트 옐로우
- Photography
- 이윤진
