2023 HERA HYDRO REFLECTING LINE
Summary
The HERA Hydro-Reflecting line is enriched with blue ceramide and microbiome to not only hydrate the skin but also strengthen its barrier,
restoring a beautiful and healthy-looking radiance. It is HERA’s luxurious hydrating radiance line, offering a simplified 3-step beauty
routine tailored to the lifestyle of our younger customers. The product design projects a ‘moisture-glow’ feeling onto HERA’s signature
modern and edgy silhouette, which is achieved through a simple combination of foundational shapes to create the line’s signature look.
Concept
This article has been translated by an AI.
The crystal-clear blue color was chosen to convey HERA’s unique hydrating radiance in the container. For the cream jar, a matte coating was applied to create a hydrating and reflective look.
The crystal-clear blue color was chosen to convey HERA’s unique hydrating radiance in the container. For the cream jar, a matte coating was applied to create a hydrating and reflective look.
HYDRO REFLECTING TONER
The first step in the 3-step routine is this soothing and hydrating essence toner.
Its container, which evokes a clear, dewy glow, is paired with a clean white cap to create a refreshing, moisture-rich look.
HYDRO REFLECTING FLUID
The second step is an essence fluid that balances the skin’s oil and moisture levels.
Its unique container, a combination of HERA’s signature circular and square forms, conveys a functional yet elegant look.
HYDRO REFLECTING MICRO CREAM
The third step is this barrier-repairing micro-cream. Its ‘jar-within-a-jar’ design, which pairs a clear inner container with a transparent outer one,
was designed to visually express a ‘radiance from within,’ echoing the product’s bouncy, translucent texture.
- Amorepacific Creatives
- Design
- 유인정
- BM
- 오지형
- Development
- 구자형, 신현지, 박고운
