HERA POWER BOOSTING
Summary
The newly launched ‘POWER BOOSTING’ line offers a skincare solution for men who have their own established skincare routines. By intentionally excluding the word
‘HOMME,’ the packaging projects a gender-neutral aesthetic, while the formula itself is a powerful ‘men’s anti-aging line’ that emphasizes functionality to create healthy, firm skin.
We propose a care routine that is intuitively guided by step-by-step color changes. A gradual design progression across the toner,
moisturizer, and face treatment creates a cohesive, three-step anti-aging system.
The design uses bold typography and a daring layout that clearly distinguishes it from our women’s skincare lines, presenting
a look that aligns with the persona of the ‘HERA Man’—someone with a sensibility-driven and unique beauty routine.
The design uses bold typography and a daring layout that clearly distinguishes it from our women’s skincare lines, presenting
a look that aligns with the persona of the ‘HERA Man’—someone with a sensibility-driven and unique beauty routine.
Positioned as an anti-aging line, ‘POWER BOOSTING’ features a vibrant yellow accent color,
chosen to evoke the energetic feeling of its high-performance ingredients.
Positioned as an anti-aging line, ‘POWER BOOSTING’ features a vibrant yellow accent color,
chosen to evoke the energetic feeling of its high-performance ingredients.
- Amorepacific Creatives
- Design
- Park Soyeon
- BM
- Choi Yonggeun
- Development
- Lee Seonghyun, Park Kowoon
