HERA SIGNIA RECOVERY CONCENTRATE
Summary
The Signia line, which combines time and technology to help you feel confident in your skin, has introduced a new high-potency ampoule that delivers immediate results with just one drop.
Signia Recovery Concentrate, a 4-week intensive care ampoule that combines a clear ampoule with narcissus peptide anti-aging repair in the golden bottle and an antioxidant brightening brown ampoule in the inner chamber to create a powerful synergy with just one touch.
Concept
We designed the Signia Recovery Concentrate and its promotional visuals by blending the classic
luxury of the Signia heritage with HERA’s trendy yet modern identity.
The result positions this new ampoule to be the confident, new hero of the Signia line.
PRODUCT DESIGN
The product design is based on Signia’s core
elements of circles and squares and
a gold and black
color palette. We aimed to preserve Signia’s
signature luxury while
projecting a more modern and
powerful image. The bottle, which houses the potent
anti-aging
formula, conveys a strong impression
through its simple form and striking black accents.
elements of circles and squares and
a gold and black
color palette. We aimed to preserve Signia’s
signature luxury while
projecting a more modern and
powerful image. The bottle, which houses the potent
anti-aging
formula, conveys a strong impression
through its simple form and striking black accents.
To evoke the feeling of holding a precious ampoule,
we
used a luxurious double-door style box, designed to
make
the product the center of attention upon opening.
we
used a luxurious double-door style box, designed to
make
the product the center of attention upon opening.
PROMOTION DESIGN
To ensure customers visiting HERA can feel the
heritage of the Signia line, our promotional design
uses gold as a foundational color.
The new black
elements from the product design are then used as
key accents in the visuals and displays.
We maximized the sense of luxury by combining a
simple, modern aesthetic with variations of gold and
black and the use of premium materials.
heritage of the Signia line, our promotional design
uses gold as a foundational color.
The new black
elements from the product design are then used as
key accents in the visuals and displays.
We maximized the sense of luxury by combining a
simple, modern aesthetic with variations of gold and
black and the use of premium materials.
We incorporated the motif of the Narcissus flower,
Signia’s core ingredient, into sculptural display
elements.
The shape of the flower petals was simplified
into rounded panels, finished in both matte and glossy
gold and black.
These panels were arranged to gently
envelop the main product display from behind.
Signia’s core ingredient, into sculptural display
elements.
The shape of the flower petals was simplified
into rounded panels, finished in both matte and glossy
gold and black.
These panels were arranged to gently
envelop the main product display from behind.
- Amorepacific Creatives
- Product Design
- 유인정
- VMD
- 신지완
- BM
- 김선화
