This article has been translated by an AI.
VITALBEAUTIE Super Collagen, the category leader in drinkable collagen, has redesigned its product name, “Super Collagen Essence,” to remove the
essence from the product name and redesigned the product to reveal the presence of liquid premium collagen with only five letters, Super Collagen.
The most significant change in this renewal is the ampoule’s packaging. The previously opaque pink container has been replaced with
a transparent PET container wrapped in a shrink film. Because Super Collagen is a beverage, showing the contents gives customers
a sense of reassurance. The transparent, gradient pink of the film also better conveys the product’s refreshing taste. From an
environmental perspective, the clear PET is easily recyclable, making it a better choice for a high-volume product. Starting
with Super Collagen, all of VITALBEAUTIE’s ampoule products are now slated to be released with this shrink-film packaging.
The most significant change in this renewal is the ampoule’s packaging.
The previously opaque pink container has been replaced with a transparent PET container wrapped in a shrink film.
Because Super Collagen is a beverage, showing the contents gives customers a sense of reassurance.
The transparent, gradient pink of the film also better conveys the product’s refreshing taste.
From an environmental perspective, the clear PET is easily recyclable, making it a better choice for a high-volume product.
Starting with Super Collagen, all of VITALBEAUTIE’s ampoule products are now slated to be released with this shrink-film packaging.
To find the perfect signature color for Super Collagen, we tested numerous shrink film designs.
We explored a range of options, from fully opaque finishes to semi-transparent gradients, and
experimented with applying the pink color in various ways, such as gradients rising from the
bottom or descending from the top. Through this process, we narrowed our direction to the design
that best highlighted the product’s dual characteristics: functional and appetizing.
Typography and Layout
The Korean font RIX Shin Gothic SE was selected for its solid structure and vertical stability, allowing the five characters of “Super Collagen” to stand out with a strong presence.
For the English text, the geometric and modern typeface Raleway was used, with wide letter spacing to create harmony with the Korean typography.
The overall layout of the single box places the brand logo and product name at the top left, with supporting copy and icons arranged at the bottom left, while the photo is positioned on the right to provide visual balance.
The single box communicates information through both imagery and text, while for the daily ampoule packaging, the design was kept simple, emphasizing only the brand and product name.
