VITALBEAUTIE META GREEN BOOSTER SHOT 7-DAY was developed with two goals: to solidify the brand’s position as a leading domestic diet supplement by expanding the META GREEN line, and to establish VITALBEAUTIE products as a daily lifestyle routine for those actively dieting and those looking to maintain their results. Due to its nature as a complex, fast-absorbing, dual-formulation product, it was designed with a more powerful and active concept than the existing META GREEN line.
Concept
META GREEN BOOSTER SHOT 7-DAY is a dual-formulation product that helps reduce body fat. It combines a green tea catechin tablet with a fast-absorbing liquid containing APIC soybean embryo extract, and is positioned to deliver a more powerful effect than the original META GREEN line.
The design uses a high-saturation green to maintain visual consistency with the existing line, while also creating an expectation of a powerful effect and a refreshing taste. A lemon-yellow accent color was used to ensure the product is highly visible and recognizable in a competitive e–commerce environment.
Background
We conducted numerous shrink film sample tests to find the perfect signature color for the VITALBEAUTIE META GREEN BOOSTER SHOT. By adjusting the gradient and level of transparency, we developed a design that highlights the product’s functionality while giving it an appealing, appetizing aesthetic.
Ampoule design
We applied a transparent, high-saturation green to the ampoule to create a visually active and lively mood, building anticipation for a delicious and powerful effect. The transparency was adjusted just enough to allow customers to see the contents, providing a sense of reassurance before drinking. This required detailed calibration to prevent the dark color of the liquid from dulling the vibrant green of the shrink film. From a sustainability perspective, the design allows the consumer to easily remove the shrink film after use so the PET container can be recycled.
Package design
The iconic green of the META GREEN BOOSTER SHOT is applied to the outer packaging to convey a vibrant and premium feel. To maintain brand consistency, we used the same layout as the newly renewed Super Collagen product, but used an accent color to highlight key text and icons for greater visibility. We also developed and applied icons representing the ingredients and their benefits, allowing consumers to intuitively understand the product’s effects.
Visual
The product visuals were styled with calamansi and green tangerine fruits to convey the product’s refreshing flavors. Furthermore, as a diet supplement, the product was photographed with tennis balls and an active, athletic background to create a visual connection to a healthy lifestyle.
