We conducted pop-up projects at Amore Seongsu, Olive Young Awards & Festa,
and Olive Young Gwanak Store to showcase VITALBEAUTIE Meta Green, an innovative product of Vital Beauty,
a brand that designs healthy lifestyle and beauty for individuals through constant research.
Concept
The pop-up was conceptualized as a “laboratory,” reflecting the brand’s deep dedication to research on diet and green tea.
The space showcases the research and development process behind VITALBEAUTIE’s products, but does so in a lighthearted manner. Mindful of the target audience, we strategically placed fun photo spots and interactive elements throughout to maintain an engaging atmosphere.
By using the various hands-on tools and exhibits within the lab, visitors can intuitively understand the functions and principles of the ‘Meta Green’ product.
The reception area is designed to capture the interest of all visitors, including those unfamiliar with VITALBEAUTIE, by immediately posing questions related to dieting.
These questions are displayed on large, attention-grabbing banners, making it feel as if the brand is speaking directly to each customer.
Behind the banners, a unique photo spot was installed, featuring full-length mirrors and horizontally flipped text that appears correctly only in a reflection or a photograph.
Along the path from the reception area to the main event space, various installations were placed to keep visitors immersed in the pop-up experience.
The corridors were lined with posters, and witty, diet-related slogans on the reverse side of displays helped maintain the brand’s clever atmosphere. Additionally, a triangular table at the entrance to the main area served as a visual summary of the pop-up’s core message.
Visitors come to understand the principles behind VITALBEAUTIE’s products by engaging with these interactive stations.
For example, at one exhibit, visitors place tablets on a large scale to discover that three Meta Green tablets are equivalent to 16 cups of green tea. In another game, they use a tool to extract fat models from a cylinder, providing a hands-on demonstration of how Meta Green helps expel fat from the body.
The main pop-up space was designed as the ‘Meta Green Science Lab.’ On the lab desks, visitors
could use various interactive tools to learn about Meta Green’s effects and the history of VITALBEAUTIE.
Integrated into the front of the desks, transparent pipes symbolically depicted the journey of
Meta Green tablets through the digestive system; this installation also included text that
answered common customer questions and concerns about the product.
Large, playful brand slogans were installed on the main space’s windows,
conveying a friendly and fun image to visitors.
A display featuring a 2kg fat model on a scale allowed customers to visualize the potential volume of fat loss after 12 weeks of product use.
On the back of the desks, exhibits detailing the research history of ‘green tea catechins’—Meta Green’s key ingredient—served to build trust in both the brand and the product.
In the outdoor area of Amore Seongsu, large, pill-shaped inflatables were installed.
These installations signaled the pop-up event to passersby and served as a photo opportunity,
encouraging visitors to pose with the giant “pills.
We brought the same ‘Meta Green Diet Research Institute’ concept from our Seongsu pop-up to the December Olive Young Awards & Festa.
While the overall tone and mood were kept consistent, several key installations were adapted to align with the specific format of the Olive Young event.
Anticipating a large crowd, we modified the interactive game into a quick and fun format based on “extracting fat.”
Customers would select and turn a button corresponding to their desired food item, which would then dispense a ‘fat ball.’
Different prizes were awarded depending on whether the ball had a smiley face sticker attached or if a bell rang.
To ensure our products were instantly recognizable in the bustling event atmosphere, we created oversized replicas of our flagship products.
One wall of the booth was mirrored to make the space feel more expansive.
For those waiting in line for the game, we installed digital screens that played brand videos, helping them understand our story while they waited.
The pop-up zone at Olive Young Gwanak Store, also designed with the same concept
