This is an Amore Basic Limited collection with love and excitement based on the motif of the Apricot heart.
We want to deliver a bright and positive image of love to the modern society by incorporating the lively
and lively Apricot colors into beauty props. It has expanded beyond simple color packages to projects with
a limited nature, and by designing slogans, product stories, key visuals, and contents, we proposed sending
out images that attract the attention of the brand.
Concept
2024 Color of the Year: Apricot Crush by WGSN
This color selection embodies the pursuit of a warmer and more vibrant future after navigating uncertain times such as the pandemic and economic challenges.
We present a cheerful “Love Edition” that captures the essence of an apricot heart filled with love.
CRUSH ON YOU: The Apricot Heart That Has Fallen for You
With the positive and energetic vibe of the color and a heart motif inspired by the apricot, this limited-edition color story brings joy and beauty to your everyday beauty routine.
The goal of this motion video production was to help customers understand the collection story and spark their imagination about the product.
The visuals depict an apricot falling in love and transforming into an apricot heart on the product, actively incorporating the dual meaning of “crush” — to collide and to fall in love — into the narrative and motion effects.
We aimed to expand the product’s tone and manner into a dynamic motion piece that leaves a memorable impression on customers.
Product
Rather than the typical cute look associated with hearts, we added black accent colors
and ribbon accessories to create a trendy, heart-shaped style. Using warm apricot as
the main color, we combined the adorable heart shapes and background in a tone-on-tone
composition, while the black ribbons attached to the products add a sophisticated and funky twist.
Visual
Although the purpose of the product is to deliver positive energy through the Apricot color,
this message is expressed through a trendy and unexpected heart design that is not overly feminine.
We emphasized bold and vibrant background and object colors, using sensory decorations
and poses to create a striking mood. Breaking away from the conventional beauty
tool aesthetic, we aimed to establish a bold composition and fresh visual identity.
MINI BRUSH KIT
MIRROR & HAIR BRUSH KEYRING
SHOWER SPONGE
Communication Guide
Finally, we proposed an application guide to ensure that the warm and sensual message of the “Crush on You” collection consistently resonates with customers.
The content guide highlights the apricot color through bold typography and graphic assets, paired with black accent combinations that align with the product and styling tone & manner.
This approach supports the visual expansion of the Amore Mall commerce brand and enhances overall engagement.
Although the purpose of the product is to deliver positive energy through the Apricot color, this message is expressed through a trendy and unexpected heart design that is not overly feminine.
We emphasized bold and vibrant background and object colors, using sensory decorations and poses to create a striking mood.
Breaking away from the conventional beauty tool aesthetic, we aimed to establish a bold composition and fresh visual identity.
