The process from planning to design requires considerable time and effort. This project focused on exploring how AI can save time and maximize efficiency throughout the creative workflow.
In the early stages, we used ChatGPT to develop concepts and select titles, while Midjourney and Runway were utilized to create visual mockups.
Additionally, we experimented with several other AI tools, which allowed us to witness firsthand the positive impact of AI technology on the creative process.
Concept and Title Selection
Using ChatGPT, we were able to quickly generate a range of concept and title suggestions.
Although the theme centered around spring, we intentionally avoided using keywords that directly symbolize the season.
Instead, we selected a few meaningful words from the suggested titles and combined them to craft the final concept title.
Provided Keywords
Palette
Dreams
Harmony
Melody
Whispers
AI tool : Chat GPT
A prototype interactive AI chatbot.
Main Visual
In Midjourney, there are two main methods for generating images: /imagine, which creates visuals based on text prompts, and /blend, which combines multiple images to produce a new composition.
Using /imagine + prompt, we created visuals that capture the texture of paint.
Then, with /blend, we combined an image featuring the desired color tone with another that represents the concept of a dream, forming the base visual.
Another useful approach is utilizing /describe, which extracts prompts from an existing image once a satisfying result is achieved—helping expand creative directions.
Each task generates four variations per prompt, allowing for continuous refinement until the desired atmosphere is reached.
AI tool : Midjourney
An artificial intelligence program that generates images from text-based descriptions.
Prompt
/describe image, /blend image1+image2
Dreams, palette, pastel, 3d illustration
Prompt
straight line, a white brush stroke on top of a white
paint brush, in the style of hyper-realistic sculptures, saturated
pigment pools, cut and paste, grayscale, aerial photography
Prompt
/describe image, /blend image1+image2
Dreams, palette, pastel, 3d illustration
Prompt
straight line, a white brush stroke on top of a white
paint brush, in the style of hyper-realistic sculptures, saturated
pigment pools, cut and paste, grayscale, aerial photography
Video
A video was produced depicting a flowing scene of a sky filled with clouds and organic terrain.
By coloring the areas intended to move, setting the direction of the flow, and adjusting the video length, the video could be created easily and intuitively.
AI tool : Runway
A video generation AI program.
Work Review
To achieve the desired atmosphere, it proved more effective to generate new prompts based on envisioned images rather than simply writing keywords.
This approach yielded a broader range of creative results. When searching for references, using the same keywords allowed quick access to numerous related images, saving time.
Additionally, since even beginners can easily produce videos by adjusting only parameters such as video length and size, the tool demonstrated great versatility and accessibility.
