Primera Digital Contents
Summary
Developing diverse content on a continuous basis for brand communication requires considerable time and resources.
This project aims to create a variety of digital content aligned with the Primera brand concept, enabling consistent exposure across multiple digital platforms, including Instagram.
Part 1. Development Background
Primera, long recognized as a beloved eco-friendly and nature-inspired brand, has recently undergone a rebranding into a high-performance skincare brand specializing in skin barrier care solutions.
Centered around the brand slogan “All About Skin Barrier by Seed Tech,” we are working to visualize Primera’s core skin barrier technology through innovative design and storytelling.
However, the continuous development of diverse visual content inevitably demands significant time and production costs. To address this challenge, we launched this project to leverage generative AI—creating a wide range of new, visually compelling assets that can be effectively utilized across digital content platforms.
However, the continuous development of diverse visual content inevitably demands significant time and production costs. To address this challenge, we launched this project to leverage generative AI—creating a wide range of new, visually compelling assets that can be effectively utilized across digital content platforms.
Image source: Primera Instagram
Part 2. Image Creation Using Midjourney
We generated images using Midjourney that align with the concepts of Primera’s flagship products, the VitaTinol Serum and the Organience Serum.
For the VitaTinol Serum, we sought to visually express the advanced technology that combines Vitamin C and Retinol, designed to improve skin texture, tone, and elasticity.
The resulting image sources were developed with a focus on transparency and reflective qualities that harmonize with metallic materials,
while incorporating Primera’s signature color palette of yellow, white, and silver to convey a sense of innovation and radiance.
(prompt : close up look of yellow bubbles floating in light silver background)
To visualize “Seed Tech,” the core technology
behind Primera’s skin barrier solution, we created a
dense and textural image that represents a resilient
skin barrier. The design applied the deep brown
color palette characteristic of the Organience line,
emphasizing depth, strength, and natural richness.
behind Primera’s skin barrier solution, we created a
dense and textural image that represents a resilient
skin barrier. The design applied the deep brown
color palette characteristic of the Organience line,
emphasizing depth, strength, and natural richness.
(prompt : smooth wave pattern, in the style of dark
brown, fluidity in movement,
crystalline and
geological forms, strong contrast between light and
dark, velvety textures, black background)
brown, fluidity in movement,
crystalline and
geological forms, strong contrast between light and
dark, velvety textures, black background)
Part 3. Image Development
The images generated through Midjourney were
refined and finalized
in Photoshop to ensure visual
harmony with Primera’s existing brand content.
refined and finalized
in Photoshop to ensure visual
harmony with Primera’s existing brand content.
The images developed through Midjourney were
transformed into videos using Runway AI.
Through
this process, we explored potential styles and
directions for developing future video content.
transformed into videos using Runway AI.
Through
this process, we explored potential styles and
directions for developing future video content.
Part 4. Instagram Application Simulation
We simulated how the images created using
Midjourney, Photoshop, and
Runway AI could be
applied on Instagram by compositing them with
Primera’s existing digital content.
Midjourney, Photoshop, and
Runway AI could be
applied on Instagram by compositing them with
Primera’s existing digital content.
Conclusion
This approach offered the advantage of quickly
producing a wide variety of images at a low cost.
However, challenges remained in identifying the most
effective prompts and refining the overall image
quality for a more polished result.
producing a wide variety of images at a low cost.
However, challenges remained in identifying the most
effective prompts and refining the overall image
quality for a more polished result.
- Amorepacific Creatives
- Brand Creative 1 Team
- 이예슬, 신민경
