After starting as a men’s makeup brand and building a strong fan base, B.READY is expanding into a total styling brand that includes hair styling, fragrance, and skincare.
I designed the brand’s first skincare line, Caffeine Trouble Reset, which has been recognized for its product power and continued popularity. As it is an ingredient-centered targeted men’s skincare, we wanted to incorporate the technology and efficacy of the product into the design in an effective but playful way. We wanted to realize skincare branding that emphasizes the functionality of the product while conveying a contemporary brand sensibility.
“True styling begins
with healthy skin.”
Skincare Concept
B.READY began as an entry-level makeup brand, pioneering men’s makeup products previously unseen in the market.
As the brand expanded into haircare and fragrance, it evolved into a total styling brand with a distinctive identity.
Through this journey, B.READY realized that the essence of styling lies in naturally healthy skin.
Guided by the philosophy that true styling begins with healthy skin, the brand launched its new skincare lineup, Cicaffein Trouble Reset
— a high-performance skincare plan designed for modern individuals navigating unpredictable urban lifestyles.
Main Graphic Design
Before delving into the design of the Cicaffein Trouble Reset line, it is important to introduce its core ingredient: Cicaffein.
The name Cicaffein combines beta-sitosterol, a next-generation Cica ingredient that goes beyond soothing to enhance skin’s self-regeneration, with highly concentrated caffeine extracted from green coffee beans,
which helps improve skin elasticity around pores. From the fusion of Cica and Caffeine emerged a powerful new identity — Cicaffein.
In this process, the key ingredient takes visual priority, while the brand name serves a supporting role, establishing a clear hierarchy of information.
“Cicaffein by B.READY”
During the design development for Cicaffein by B.READY, the team explored how the visual identity of this ingredient could define the entire skincare identity of B.READY, especially considering future expansion into other ingredient-based lines.
The main goal was to make the benefits of an unfamiliar ingredient immediately clear and intuitive to consumers.
Building on the widely recognized benefit of Cica, we developed the idea of “Cica + α”, symbolizing something beyond basic soothing care.
This concept was visually implemented by transforming the lowercase “a” — shared by Cica and Caffein — into the Greek letter α (alpha), representing added value and advancement.
A modern, legible typeface was chosen to convey trust, authenticity, and confidence, prominently featured on the product front for strong brand communication.
Container Design
While the main graphic conveys the functional integrity of skincare, the overall design expresses B.READY’s individuality and distinctiveness.
Inspired by the unpredictable urban environment, which served as the conceptual starting point, the design visualizes the message: “Resilient strength existing within an unstable cityscape.”
The tension of urban architecture is reflected through linear, structured layouts and contrasting color combinations.
The composition — shifted slightly upward and to the right — contrasts with ample white space, creating a sense of visual tension and spatial rhythm that mirrors the brand’s urban resilience.
Package Design
The box design carries over the structural tension of the container through the use of framing elements.
The concept merges B.READY’s blue frame with Cicaffein’s green horizontal frame, symbolically intertwining the brand’s foundation and the new line’s identity.
Among several proposed variations, the simplest and most communicative version was refined into the final design. Using only white, blue, and green, the color palette remains clean and consistent.
A textured paper stock replaces additional surface finishing, ensuring a subtle, premium tactile quality that aligns with the understated confidence of the brand.
