The new body wash with a Floral Fragrance as if flowers are blooming all around | HAPPYBATH Blossom Bodywash
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HAPPYBATHJan 01, 2024
Summary
Happy Bath’s newly launched Blossom Body Wash contains petal extracts, delivering a fragrance that makes you feel surrounded by blossoming flowers. To visually convey the vibrant scent of flowers, the design was developed using floral visuals extensively.
Concept
The Happy Bath Blossom Body Wash was newly launched to boost sales within the mid-to-low price segment of body washes. It was designed with an intuitive, easy-to-understand concept that enables female customers to instantly grasp the product’s characteristics and effortlessly choose it in major retail channels such as supermarkets. Based on the concept of “a body wash infused with floral extracts, evoking the scent of blossoms blooming all around,” the design actively incorporates vivid floral visuals to express the fresh, uplifting. fragrance of real flowers through a sensory visual experience.
Graphics Design
To make the floral fragrance immediately perceptible and ensure strong visibility and competitiveness on the shelf, the design employs real ingredient photography instead of illustrations. These realistic images are harmonized with soft gradient tones, creating the impression of fragrance gently diffusing through the air and conveying a sense of natural freshness and elegance. Each product is assigned a distinct gradient color, clearly differentiating the three variants within the line while maintaining a cohesive visual unity. For the title typography, a refined typeface with subtle curved accents was used to enhance femininity and grace, completing the overall sensorial and approachable identity of the product.
