2024 HAPPY BATH Deep Clean Bodywash Product Design
2024 해피바스 딥클린 바디워시
HAPPYBATHApr 01, 2024
Summary
Happy Bath, the brand that spreads happiness, has launched a new Deep Clean Body Wash.
This all-in-one product is suitable for face and body, and it helps to alleviate acne-prone skin troubles.
Tailored to different skin concerns, it provides a refreshing shower experience.
The Deep Clean Body Wash line uses colors and icons that intuitively suggest each efficacy,
conveying functionality while matching the brand’s bright and cozy mood with a bright color tone.
Introducing the Deep Clean Body Wash that offers a refreshing and invigorating sensation without any stickiness.
Design Concept
As this is a functional cosmetic product, we aimed to express a sense of functionality while maintaining a positive and approachable brand mood.
Since each product delivers a different key benefit, we focused on assigning colors that intuitively convey each product’s efficacy and used silver foil accents on the top and bottom to enhance a professional impression.
The key colors were defined as [Cooling – Blue / Acne – Green / Exfoliation – Orange].
We used high-saturation tones and applied color blocks to the product names to create eye-catching highlights that improve visibility.
In addition, simple icons were incorporated to help consumers easily recognize the product functions at a glance.
Visual directing
Considering that the images would be used on the product detail page, we photographed them against a clean background to allow space for text placement.
We further explored directions that highlight each product’s key feature while utilizing its designated key color—focusing on the main concepts of ‘refreshing cleansing’ and
‘acne-fighting performance’—and incorporated water elements into the visuals.
