2024 HAPPY BATH Herb Essential Bodywash | Product Design
Summary
Happy Bath’s newly launched Herb Body Wash contains natural herb oils that soothe and nourish the skin. The line features pastel-toned label colors to highlight its gentle ingredients, paired with deep green containers that evoke the luxurious scent of herbs. Herb Body Wash offers deep relaxation for both the mind and body through the harmonious blending of herb oils.
Design Concept
With large supermarkets as the primary sales channel, we increased the use of illustrations to enhance shelf visibility, ensuring that each ingredient stands out clearly.
A unique label design and bold-colored packaging were also used to highlight the product’s premium quality.
To emphasize the core feature of “comfortable skin,” a pastel tone was applied throughout to naturally convey the product’s gentle ingredients and softness. A serif font was chosen to heighten the emotional appeal of the product, adding a sense of sophistication and elegance.
To emphasize the core feature of “comfortable skin,” a pastel tone was applied throughout to naturally convey the product’s gentle ingredients and softness. A serif font was chosen to heighten the emotional appeal of the product, adding a sense of sophistication and elegance.
- Amorepacific Creatives
- Product Design & Visual Directing
- 이동기, 심세영, 구수연
- Photography
- 신상우
- BM
- 조아라
- Development
- 최재용
