HERA has introduced a new deep cleansing line designed to create the perfect canvas for makeup that starts and ends your makeup routine.
The new cleansing ritual proposed further refines and impeccably supports the increasingly delicate and seamless makeup expression that feels like your own skin. The transformation also includes an enhanced connection with makeup products, leading to a reinforced look.
Step 1 : MAKEUP REMOVER
The makeup remover represents the first step in the cleansing ritual, reflecting luxury customers’ preference for thorough makeup removal.
It features a matte translucent finish that reveals the blue-toned two-phase formula inside.
This design visually emphasizes the layered composition while reinforcing the product’s professional image through refined black silk lettering.
Step 2 : DEEP CLEANSING OIL
The deep cleansing oil was designed with a container shape optimized for user convenience.
The glossy finish and ergonomic form ensure comfortable use when applying cleansing oil.
The container’s height and silhouette were carefully designed to accommodate both users
who prefer to hold it in one hand while pumping and those who place it on a surface before use.
In addition, the neck of the bottle features a clean, modern design that reflects the brand’s contemporary image.
Step 3 : REFRESHING CLEANSING FOAM
The refreshing cleansing foam features a glossy white tube that symbolizes brightening functionality,
with a straight-sealed structure that removes the traditional vertical seam for a cleaner appearance.
The Hera Cleansing Line uses the same glossy black accent finish across the range to enhance visual harmony with makeup products,
proposing a cohesive cleansing ritual and reinterpreting the line with a unified, family-like identity.
