HERA’s department store uniform has been newly introduced in 2024. This new uniform
strengthens professionalism as a department store beauty expert and captures professional
confidence with workwear that can show sophisticated tastes and confident attitudes.
It was created with HERA’s value so that the role of the department store beauty
expert can be seen as an artist in the field, not as a sales staff.
Concept
HERA BLACK SUIT
HERA defines the beauty of trendy Seoul women, empowering them to focus on their own beauty with confidence and strength.
The black suit is an essential item for expressing a confident and professional woman, and we have developed HERA’s signature black suit specifically for beauty experts in the field.
To complement the uniform, we meticulously developed coordinating items that bring contemporary flair to the modern and sophisticated suit, highlighting a refined and trend-forward style.
HERA BLACK SUIT
By slightly adjusting the closure of the one-button jacket, we emphasized the diagonal silhouette of the jacket.
The inner top is intentionally concealed to allow the jacket to make a bold impression on its own.
This design breaks away from the conventional, rigid concept of a uniform suit and metaphorically expresses individuality.
Winter, summer, and maternity uniform sets
Using the black suit design for spring and autumn as the base, we developed seasonal items that can be layered or styled accordingly.
These include a winter vest coat that can be worn over the jacket, as well as a summer shirt and
maternity wear that can be styled by buttoning or unbuttoning based on the wearer’s preference.
Lacquer bag, name tag, and uniform shoes
We carefully developed items that can be worn as a complete set with the uniform.
This includes a lacquer bag designed to carry personal belongings,
a badge featuring the Hera symbol, and name tags available in silver and black.
The uniform shoes offer options for foot width and heel height,
completing the look while maximizing comfort and functionality based on VOC feedback from beauty experts..
UNIFORM OPERATION MANUAL BOOK
We created a uniform operation manual book that includes setup guides
for each outfit and detailed styling instructions for hair, makeup, and nails.
The content is designed to enhance understanding of the new uniforms
and ensure a consistent and elevated uniform look across all stores.
Unfortunately, the Hera symbol scarf did not make it into the final selection of regular uniform items.
The journey of collaboration and dedication to creating Hera’s new uniform with style.
