HERA ROUGE CLASSY
헤라 루즈클래시
HERA ROUGE CLASSY
SEOUL RED
HERA “ROUGE CLASSY_SEOUL RED” Campaign
Representing the essence of contemporary Seoul beauty,
HERA’s new lipstick, “Rouge Classy,” was launched in January 2024.
Featuring distinctive graphics and diverse content,
it was unveiled across department store spaces and at Amore Seongsu.
The design story, inspired by the signature shade “Seoul Red,” is introduced below.
HERA’s new lipstick, “Rouge Classy,” was launched in January 2024.
Featuring distinctive graphics and diverse content,
it was unveiled across department store spaces and at Amore Seongsu.
The design story, inspired by the signature shade “Seoul Red,” is introduced below.
Product & Graphic Design KIM YunMi
Graphic Contents HWANG JuYeong
VMD & Interior Dept. Store HONG HyeMin,
KIM KyungJin, HWANG JuYeong
KIM KyungJin, HWANG JuYeong
VMD & Interior Amore Seongsu KIM Ria, SHIN JiWan
Creative Direction In JiHyo
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