A 2-step professional lifting kit, the Pro lifting & firming program, has been launched to seamlessly care for dots, lines, and surfaces while providing a natural volume.
It is a product that simultaneously takes care of volume and lifting with a lifting mask that pulls up sagging skin tension and a volumizing serum that offers powerful
moisture plumping effects. The product embodies the attributes of a meticulously managed therapy through two stages of care, designed with an emotional and comfortable mood.
These images were created using AI.
Concept
We sought to capture the delicate ritual of receiving care at an aesthetic salon. To evoke a therapeutic mood, ivory and brown tones were used in the design.
These colors symbolize harmony with nature, conveying comfort and warmth to subtly express the product’s interactive quality.
The emotional and warm color palette creates a soothing atmosphere, helping to restore inner balance and beauty.
Because the multi-step usage process might feel complex, each step was assigned a distinct color for clear visual differentiation.
STEP 1 uses an elegant, luminous ivory tone to emphasize the lifting effect—gently wrapping the skin and creating a bright, elastic impression.
STEP 2 features a professional, refined brown tone that evokes the image of skin therapy, visually connecting to the product’s volumizing function.
STEP 1. LIFTING MASK
STEP 2. HYDRO-VOLUME BOOSTER
Ritual
We developed illustrations to help customers easily understand Holy Ritual’s unique care ritual and applied them to the inner packaging.
Delicate hand-drawn lines were used to maintain the sensual, emotional tone of Holy Ritual.
Visual
Overall, we incorporated objects that embody Holy Ritual’s calm yet sophisticated aesthetic and used bold, contrasting colors across the steps to clearly express the progression of the ritual.
