The newly launched Median 365days with sechon character | 365days Kids Pump Toothpaste & Toothbrush Design
메디안 365days 어린이 펌프치약 & 칫솔 세숑 콜라보
MEDIANMar 01, 2024
Summary
The KIDS best-selling Median 365days toothbrush has gained popularity, and with the collaboration of the character
‘Seshong’, both toothpaste and toothbrushes have been released. Incorporating the rainbow, which is the identity
of the 365days line, with the character, this collaboration maintains continuity with existing products and utilizes
the design to highlight the whimsical mood of children’s products, culminating in a complete offering.
Concept
The world’s cutest Bichon character, *Seesongia*, has collaborated with *Median Kids Line 365days* to launch a new product line.
The design features playful illustrations of the character in everyday moments — brushing teeth, taking a bath, and more — bringing joy and familiarity to children’s daily routines.
1. PUMP TOOTHPASTE
Median Children’s Pump Toothpaste is designed for children aged 6–9, a period when snack consumption increases significantly. It contains 1,000 ppm of fluoride to safely protect both baby and permanent teeth from cavities. The design was developed with children’s preferences in mind, incorporating their favorite colors, playful visuals, and user-friendly features to foster a positive attitude toward brushing.
The product features a red variant evoking the scent of strawberries and a pastel blue variant conveying a refreshing feeling of cleanliness. The design prominently displays a dog’s face on the front, complemented by cute character elements such as a toothbrush and a duck.
Container design optimized for usability
The spacious pump button allows children to dispense toothpaste easily, while the wide cylindrical base provides structural stability to prevent tipping—making it a container thoughtfully designed for children’s use.
Its simple exterior and inverted-triangle shape help the contents settle naturally at the bottom, ensuring complete use of the product.
This dual-structure design compensates for the common drawback of pump-type toothpaste, which often leaves residue inside.
2. STEP 2&3 TOOTHBRUSH
The 365days children’s toothbrush features rainbow colors representing the 12 months of the year, encouraging monthly replacement.
The upper section remains white while the lower section incorporates the rainbow motif to maintain continuity with existing products.
A playful graphic of a character jumping within the rainbow was applied to enhance the design. Crayon-like textures and clean surface divisions were used to differentiate each stage.
Children’s Toothbrush STEP 2: Ages 3–5
The design incorporates crayon-like textures and lively graphic elements for a playful look, and the handle includes a printed name tag for added personalization.
Children’s Toothbrush STEP 3: Ages 6–9
Designed with clean surface divisions and white graphic elements to create a neat, mature impression.
