Primera 13-Free Cera Peptide Serum Foundation | Product design
프리메라 13-프리 세라 펩타이드 세럼 파운데이션
primeraApr 01, 2024
Summary
Primera Cera Peptide Serum Foundation repairs 88.48% of the skin barrier using the synergistic power of Ceramide and Seed Peptide. Experience a healthier skin barrier and enjoy long-lasting makeup.
In spring 2024, Primera introduces a skincare-inspired makeup innovation that makes your skin healthier
and more beautiful with every use — the Primera 13-Free Ceramide Peptide Serum Foundation.
Combining the synergistic effects of ceramides and seed peptides, the foundation helps repair the
skin barrier by 88.48%, resulting in a stronger, healthier complexion and longer-lasting makeup.
With a 0.00 irritation index, it is suitable even for sensitive skin, featuring a 100% vegan
formula that adheres gently while providing all-day comfort and a smooth, radiant finish.
The Primera 13-Free Ceramide Peptide Serum Foundation merges makeup and skincare into one.
Its container design draws inspiration from the sculptural language of Primera’s skincare line.
The softly rounded shoulder lines and straight cap — signature elements from the Primera
Organics Barrier Repair series — emphasize the product’s skincare essence within a makeup format.
Using the serum container as a foundation, we refined the cap’s proportions and shape,
and enhanced the finish to create a makeup design that visually echoes the appearance of serum.
Because Primera’s skincare makeup products are gentle on the skin, we expressed the concept of
“healthy and comfortable skin” through Primera’s signature Healthy Beige color, applied to the cap,
text, and packaging. During development, we explored a wide range of ivory and beige tones to
find a balanced “healthy beige” that complements all skin tones and harmonizes with Primera’s
product identity. In addition, the bold prmr wordmark was applied to both the container and
packaging as a confident statement of product quality and design integrity. Despite its gentle,
low-irritation formula, Primera’s skincare makeup line delivers high performance and exceptional
functionality — a true expression of the brand’s philosophy: healthy skin through gentle care.
