TONEWORK The Hyundai Seoul POP UP Store <br/>| TONEWORK Brand New SI

TONEWORKFeb 15, 2024

Summary

TONEWORK The Hyundai pop-up Store has been designed as a space where customers can experience the expanded services of Tonework, presenting the brand’s color, custom measurement services, and manufacturing technology to approach the consumer as a comprehensive brand.

Concept

The goal for the TONEWORK brand is to clearly communicate its identity and the bespoke nature of its service to customers, while also fully conveying the reliability of the products through Amorepacific’s technological expertise. To achieve this, the space is designed for customers to experience the entire service flow TONEWORK offers, from self-measurement to purchasing and on-site order fulfillment.

The overall tone and mood of the space are designed with aluminum profiles as the main finishing material for
fixtures, embodying elements that reflect the product’s manufacturing, production, and technology. Furthermore, the
use of lighting and brand colors has been actively incorporated to enhance and clarify the brand’s image.

TONEWORK offers a delightful experience that respects each individual’s unique color and aspires to discover
beauty in that uniqueness, aligning with its brand slogan, ‘The one color that resembles me.’ Within the tester
area, where two different textures and 205 foundation colors are showcased, you can self-measure to find
your personal color match, try it on, and purchase the product.

In TONEWORK pop-up store at The Hyundai, you can also enjoy the experience of the freshest and quickest
product access by manufacturing your purchased items on-site through robotic device